Очередная гениальная речь на TED Talks, посмотрите ее, если вы еще не смотрели.
У Саймона Синека есть теория о том, почему некоторые люди и компании становятся успешными, а некоторые, как будто бы то же самое — нет. Саймон вывел теорию «Золотого кольца», которая базируется на том, что любое дело должно идти от вопроса «почему», а не «что», так как именно таким образом это дело станет успешным. Узнать секрет Саймоновской теории можно из видео ниже :)
httpv://www.youtube.com/watch?v=moc6Dn47EjE
“If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears.”
— Simon Sinek
Brilliant speech on the simple rule of making your business (or any other of your projects) succeed. Simon’s theory about Golden Circle — always act from «why» perspective is something worth to give a thought about. One of my favourite talks at TED.
httpv://www.youtube.com/watch?v=qp0HIF3SfI4
Сайт Самона Синека: http://www.startwithwhy.com/
About Simon Sinek:
Beginning as a student in anthropology, Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning solid income. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began his helping his friends and their friends to find their “why” — at first charging just $100, person by person. Never planning to write a book, he penned Start With Why simply as a way to distribute his message.
Sinek also contributes to several efforts in the non-profit sphere: He works with Count Me In, an organization created to help one million women-run businesses reach a million dollars in revenue by 2012, and serves on the Board of Directors for Danspace Project, which advances art and dance. He writes and comments regularly for several major publications and teaches a graduate-level class in strategic communications at Columbia University.
